Author: Nitish Singh
Edition: 1
Publisher: Routledge
Binding: Paperback
ISBN: 0750678496
Category: Programming
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The Culturally Customized Web Site
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites
This is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Programming books The Culturally Customized Web Site pdf. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.
Visit www. Download books The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace pdf via mediafire, 4shared, rapidshare.
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The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace: Arun Pereira, Nitish Singh
The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace: Arun Pereira, Nitish Singh
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Review "Although Web globalization may be inevitable for most companies, successful Web globalization is not. Every culture and country is loaded with symbolism, slang and hidden meanings. It is critically important to fully understand the subtleties of each culture you are targeting before you launch your Web site. The Culturally Customized Website is a valuable tool for helping executives successfully localize their Web sites for countries and cultures around the world. It blends a wide array
Review "Although Web globalization may be inevitable for most companies, successful Web globalization is not. Every culture and country is loaded with symbolism, slang and hidden meanings. It is critically important to fully understand the subtleties of each culture you are targeting before you launch your Web site. The Culturally Customized Website is a valuable tool for helping executives successfully localize their Web sites for countries and cultures around the world. It blends a wide array
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In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:* First, to present a review and survey results
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:* First, to present a review and survey results
Price: $35.99
Buy The Culturally Customized Web Site by Arun Pereira,Nitish Singh and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 3 Million Titles, Including 2 Million Free Ones!
Buy The Culturally Customized Web Site by Arun Pereira,Nitish Singh and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 3 Million Titles, Including 2 Million Free Ones!
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author arun pereira author nitish singh format paperback language english publication year 06 04 2005 subject computing it subject 2 computing general title the culturally customized website customizing web sites for the global marketplace author singh nitish author pereira arun author publisher butterworth heinemann publication date apr 30 2005 pages 163 binding paperback edition 1 st dimensions 6 00 wx 9 00 hx 0 50 d isbn 0750678496 subject business economics marketing general brand new pape
author arun pereira author nitish singh format paperback language english publication year 06 04 2005 subject computing it subject 2 computing general title the culturally customized website customizing web sites for the global marketplace author singh nitish author pereira arun author publisher butterworth heinemann publication date apr 30 2005 pages 163 binding paperback edition 1 st dimensions 6 00 wx 9 00 hx 0 50 d isbn 0750678496 subject business economics marketing general brand new pape
Download The Culturally Customized Web Site
Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.
Visit www.theculturallycustomizedwebsite.com Download free The Culturally Customized Web Site pdf
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