Author: Marty Neumeier
Edition: 1
Publisher: New Riders
Binding: Paperback
ISBN: 0321426770
Category: Programming
List Price: $ 24.95
Price: $ 9.89
You Save: 60%
Zag: The Number One Strategy of High-Performance Brands
"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. Programming books Zag pdf. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:
- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing “difference” into your brand
- how to turn your brand’s “onliness” into a “trueline” to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to “stretch” your brand without breaking it
- how to succeed at all three stages of the competition cycle
From the back cover:
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. Download books Zig Zag Tote pdf via mediafire, 4shared, rapidshare.
Price comparison for Gold Zag Tray
Price: $98
This open edition of Zag Trays is hand gold leafed in a chevron-inspired pattern unique to each tray. This piece is happiest on display in your entryway, on the dressing table, or sparkling on a mantle. It is food safe but it's not intended for food service. Sponge wash gently to protect sealed gold leaf.
Please note that this piece is made to order. Please contact me if you need it by a specific date.
Earthenware and gold leaf
Size: 8" x 10" x 1"
This open edition of Zag Trays is hand gold leafed in a chevron-inspired pattern unique to each tray. This piece is happiest on display in your entryway, on the dressing table, or sparkling on a mantle. It is food safe but it's not intended for food service. Sponge wash gently to protect sealed gold leaf.
Please note that this piece is made to order. Please contact me if you need it by a specific date.
Earthenware and gold leaf
Size: 8" x 10" x 1"
Price: $15
Hansel from Basel is a quaint hosiery and accessories company
created in Los Angeles by Hannah Byun. Hansel from Basel is a line
dedicated to unique design, excellent
quality, and light hearted jest. The perfect tote is back! We love the black zig zag print. Lined with cotton twill. Interior pockets for pencils and phone. New this season is the matching Zig Zag Clutch Envelope. Dimensions: 13.5" x 15.5" 56% Acrylic,
24% Wool, 18% Nylon, 2% Spandex.
Hansel from Basel is a quaint hosiery and accessories company
created in Los Angeles by Hannah Byun. Hansel from Basel is a line
dedicated to unique design, excellent
quality, and light hearted jest. The perfect tote is back! We love the black zig zag print. Lined with cotton twill. Interior pockets for pencils and phone. New this season is the matching Zig Zag Clutch Envelope. Dimensions: 13.5" x 15.5" 56% Acrylic,
24% Wool, 18% Nylon, 2% Spandex.
Price: $9.99
Find handbags at Target.com! Merona zig zag phone case wristlet - green
Find handbags at Target.com! Merona zig zag phone case wristlet - green
Price: $20
Zig Zag Corduroy Slipper Navy, Zig Zag Men's Slippers, Zig Zag Men's Shoes, Zig Zag, Corduroy Slipper Navy
Zig Zag Corduroy Slipper Navy, Zig Zag Men's Slippers, Zig Zag Men's Shoes, Zig Zag, Corduroy Slipper Navy
Price: $67.45
Weaved zig-zags stripes and dots folio.
Weaved zig-zags stripes and dots folio.
Download Zag
ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn:
- why me-too brands are doomed to fail
- how to "read" customer feedback on new products and messages
- the 17 steps for designing “difference” into your brand
- how to turn your brand’s “onliness” into a “trueline” to drive synergy
- the secrets of naming products, services, and companies
- the four deadly dangers faced by brand portfolios
- how to “stretch” your brand without breaking it
- how to succeed at all three stages of the competition cycle
From the back cover:
In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation.
ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
Download free Zag: The Number One Strategy of High-Performance Brands pdf
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