Author: Merrill R. (Rick) Chapman
Edition: 2
Publisher: Apress
Binding: Paperback
ISBN: 1590597214
Category: Programming
List Price: $ 24.99
Price: $ 18.28
You Save: 27%
In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters
In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. Programming books In Search of Stupidity pdf. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn’t work for many of the country's largest and best-known high-tech companies.Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last 20 years of the technology industry. Download books In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters pdf via mediafire, 4shared, rapidshare.
Price comparison for In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition: Merrill R. Chapman
In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition: Merrill R. Chapman
Price: $3.9
This book is an eye-opener to the differences between how software gets built and how it gets sold. Big corporations...have the money and the brain cells, but despite this, still manage to shoot themselves in the feet every now and then. The history of marketing and technology is riddled with cautionary stories that stick up like dung covered punji sticks. Read this, and avoid stepping on one. — Jeff "Hemos" Bates, Director, OSDN Online & Executive Editor, Slashdot. Rick Chapman knows wher
This book is an eye-opener to the differences between how software gets built and how it gets sold. Big corporations...have the money and the brain cells, but despite this, still manage to shoot themselves in the feet every now and then. The history of marketing and technology is riddled with cautionary stories that stick up like dung covered punji sticks. Read this, and avoid stepping on one. — Jeff "Hemos" Bates, Director, OSDN Online & Executive Editor, Slashdot. Rick Chapman knows wher
Price: $1
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters: Merrill R. Chapman, Merrill R. Chapman
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters: Merrill R. Chapman, Merrill R. Chapman
Price: $5.94
In Search of Stupidity Over 20 Years of High-tech Marketing Disasters, ISBN-13: 9781590597217, ISBN-10: 1590597214
In Search of Stupidity Over 20 Years of High-tech Marketing Disasters, ISBN-13: 9781590597217, ISBN-10: 1590597214
Price: $24.21
In Search of Stupidity : Paperback : aPress : 9781590597217 : 1590597214 : 02 Oct 2006 : Deals with computers/software.
In Search of Stupidity : Paperback : aPress : 9781590597217 : 1590597214 : 02 Oct 2006 : Deals with computers/software.
Download In Search of Stupidity
It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn’t work for many of the country's largest and best-known high-tech companies.Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last 20 years of the technology industry.This second edition includes new chapters on Google and on how to avoid stupidity, plus the extensive analyses of all chapters from the first edition. You’ll want to get a copy because it: Features an interesting preface and interview with Joel Spolsky of "Joel on Software" Offers practical advice on avoiding PR disaster Features actual pictures of some of the worst PR and marketing material ever created Is highly readable and funny Includes theme-based cartoons for every chapter Download free In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters pdf
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